Living in the Netherlands can be expensive, but many people overlook one of the easiest ways to save money: loyalty programs.
While no loyalty program will make you rich, joining the right ones can help you earn discounts, free products, cashback, and exclusive offers throughout the year. Some even combine with birthday freebies!
Here are the best loyalty programs in the Netherlands that are actually worth joining.

1. Air Miles
Air Miles is one of the oldest loyalty programs in the Netherlands and allows members to collect points at participating retailers and partners. These points can later be redeemed for discounts, gift cards, products, experiences, and occasionally travel-related rewards.
What I particularly like is that I redeem my points for discounts at stored I regularly shop:
- Bol.com
- Albert Heijn
- Etos
- Thuisbezorgd.nl
- Decathlon
- Gall & Gall
2. Albert Heijn Bonus Card
While Albert Heijn is certainly not in the list of cheapest supermarkets in the Netherlands, if you shop regularly there, then the Albert Heijn Bonus Card is one of the most useful loyalty programs in the country.
With the free card, you gain access to weekly Bonus offers that can significantly reduce your grocery bill. Members also receive personalized discounts based on shopping habits and savings through koopzegels. You can also collect or spend Airmiles.
3. Lidl Plus
If you shop at Lidl then the Lidl Plus digital loyalty card will help you save extra on your groceries. And there are more advantages. Use your personal discount coupons, participate in savings shop online easily.
4. Jumbo Extra’s
If you enjoy doing your grocery shopping at Jumbo then you should get the Jumbo Extra’s free digital loyalty card. With this card you get 6 personal offers every week, free products, discounts, koopzegels and more.
5. Kruidvat Club
The Kruidvat Club is one of the most useful loyalty programs in the Netherlands for anyone who regularly buys cosmetics, shampoos, baby products or vitamins.
Membership is free and gives access to exclusive discounts, personalized offers, and member-only promotions through the Kruidvat app and website. Also, with every purchase you collect points that you can exchange for free products and discounts.
6. Mijn Etos
The Mijn Etos loyalty program is also a free membership program that rewards you with exclusive discounts and personalized offers on health, beauty, and personal care products.
You will receive access to promotions that are not always available to regular shoppers, making it easier to save on everyday essentials such as shampoo, skincare products, vitamins, and medicines. Also you can collect or spend Airmiles.
7. Hema pas
HEMA sells everything from household goods and stationery to clothing and a bit of food. With HEMA’s pas you get access to extra discounts and special offers throughout the year. For every euro you spend you collect one point that you can exchange for free products or discounts. Also, there is free coffee or a free cup of tea!
8. IKEA family
IKEA Family is one of the best free loyalty programs in the Netherlands, for anyone furnishing or improving their home.
Membership is free and provides access to exclusive discounts, enjoy workshops and events at the stores, and a free cup of coffee or tea every time you visit.
Also, I love the free 14-day ‘oops’-insurance. If something breaks in this 14 day period you can get a free product.
Do you want to return something? You have an unlimited period for this!
And do not forget: for every 5 euros spent you collect 1 point. You can redeem your points for discounts on food and drinks, products and delivery.
9. Praxis
Praxis Plus is the free loyalty program from Praxis, one of the largest DIY and home improvement retailers in the Netherlands.
With activation of Praxis Plus and downloading the app you get a 10% welcome discount in an item of your choice, a return period of 90 days instead of 30 days and first 2 hours of free trailer.
Also you will be getting personalized discounts and you will easily find what you bought in your purchase history.
Drawback: the app is in Dutch.
10. Holland & Barrett Rewards
Holland & Barrett’s loyalty program is a good option for people who regularly buy vitamins, supplements, healthy snacks, natural beauty products, and wellness items.
With the Mijn H&B Voordeelkaart you will get 20% discount on your first purchase, you will receive personalized discounts and earn points and discounts on your purchases.
11. Decathlon Membership
Are you a sports or fitness enthousiast? Then with the Decathlon’s free membership program you will get some benefits:
- Easy 365-day returns.
- Earn points that you can exchange for a Decathlon gift card.
- You can collect or spend Airmiles.
Until next time, stay savvy.
Mew



